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2016: Manual Link Building & SEO
We’re edging ever closer to 2016, and already prediction posts are publishing. Recently, hoopla around manual link building arose when a 2016-focused post predicted its demise. My fellow columnist...
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Scaling Manual Link Building
Last month on Search Engine Land, I talked about how manual link building isn’t going away in 2016, despite some predictions otherwise. In my post, I explained how links, a strong signal within...
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Evaluating Link Quality For SEO Campaigns
Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important. BrightEdge conducted a study that showed organic search directs the majority of traffic online....
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3 Requirements For A Successful Link Building Campaign
Although every project is unique, there are three basic requirements that are essential to the success of any link building campaign. A genuinely useful product or service. Some form of quality content...
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Link building is a human endeavor
Since the beginning of SEO, link building has been about human connection. People like Eric Ward were building links on the web before search engines like Google existed. Ward and other link-building...
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2016 State of Link Building Survey coverage
Link acquisition is always changing. Tactics, perceptions, and even the way search engines evaluate links are continuously evolving. Because of the ever-changing nature of link building, it’s always...
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Beyond authority: guiding metrics for lasting links
I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO backgrounds and experiences. After many interesting and...
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Link building outreach: preparation meets persuasion
Securing real links requires outreach. No matter the site, industry or audience, the only way to earn worthwhile links is through some form of human-to-human communication. Google is continuously...
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13 link opportunities to pursue now
Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link...
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Link prospecting tips and tricks
There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves — so if you want to enter into the SEO field...
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Search competitor analysis: backlinks, keywords and pages
In my last column on Search Engine Land, I shared tips and tricks I’ve learned over the years in regard to link prospecting. One process for finding link opportunities that I didn’t cover is...
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Content and SEO: Building linkable content
In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content...
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Penguin 4.0: Necessary and positive improvement
Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere. We had to wait over 700 days for the newest...
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Link building is (specialized) marketing
The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in...
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Link campaigns: Strategy development and review
Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term...
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How to build links without creating content: 5 examples
Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a...
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Seasonal and holiday link building
Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the traffic spikes surrounding specific seasons and holidays — particularly those that are...
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Selling the value of link building to management
There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link building. SEO, although technical in nature, can be explained in...
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Link building: Preliminary research and analysis
Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search Engine Land that...
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Relevance vs. authority: Which link has more value? (Part 1)
Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Both authority and relevance should be part of the overall evaluation of a given link. In an ideal...
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